Floor LED Screen: The Best Interactive Experience Now

Floor LED Screen is no longer just cold display equipment that can be “walked around” but a creative carrier that integrates load-bearing, safety, interaction and visual impact.

As can be seen from the picture, this is a large circular Floor LED Screen installed inside the shopping mall, which is built into a complete circular stage. The screen is playing a colorful interactive game, with four cartoon crocodiles and many white balls on the screen, and real people walking freely on them in the center. A large number of spectators gathered outside the fence, attracting a large number of people to stop and watch.

Technical Highlights Analysis of Floor LED Screen

• Floor tile screen structure:
  • Flexible splicing method: The screen adopts modular splicing method. Even if it is a circular structure, it can be seamlessly spliced ​​through special-shaped modules or corner cutting technology;
  • High load-bearing design: The floor tile screen adopts a thickened mask and die-cast aluminum structure, which can bear a load of ≥1 ton/㎡, ensuring that people can walk and even jump freely on it;
  • Anti-slip surface: The surface is frosted or specially treated to prevent slipping and ensure user safety.
• Display effect:
  • High-definition high brightness: Even in a bright shopping mall environment, it can still maintain bright colors and clear pictures;
  • High refresh rate and low latency: Real-time interaction without lag, suitable for various motion recognition and interactive games.
• Interactive function:
  • Support infrared sensors or radar sensing to achieve human-screen interaction;
  • Games, dances, and advertising content can make real-time feedback based on footsteps;
  • The “crocodile grabs the ball” game shown in the picture is a typical case, which is suitable for children and attracts adults to participate or watch.

Why Do Shopping Malls Like to Use Floor LED Screen for Interaction?

• Attract people and increase stay time
  • The floor tile screen itself is bright and cool, which can quickly catch the customer’s attention;
  • Interactive games allow customers to actively participate, especially families with children, who often stay for a long time, effectively extending the customer’s stay time in the mall and increasing the probability of consumption.

• Enhance customer experience and fun
  • The mall has changed from a “shopping” place to a “leisure and entertainment” space;
  • Interactive games allow customers to feel involved and fun, especially children and young people are willing to take photos and check in, and share on social media;
  • Improve the overall image and reputation of the mall and create a more attractive consumption scene.

• Strong interaction + strong communication = bring your own traffic
  • The interactive part of the game often attracts onlookers, forming a “onlooker effect”;
  • Customers take photos and videos and share them on Moments, Douyin, Xiaohongshu, etc., forming free publicity and secondary drainage;
  • It is a very effective marketing tool for festival activities, brand promotions, and theme exhibitions.

• Flexible content update, saving labor costs
  • The floor tile screen can change the content at any time, such as switching from children’s games to brand LOGO, holiday theme animation, advertising, etc.;
  • Compared with traditional construction devices, the content update is faster, the cost is lower, and the maintenance is more convenient.

• Suitable for integrating other interactive technologies
  • Can be combined with AI cameras, motion recognition, sensing systems, etc. to create a richer experience;
  • Such as virtual dance machines, interactive projection whack-a-mole, smart guides, etc., to meet the entertainment needs of multiple age groups.

• Increase rental and investment value
  • For shopping mall operators, areas equipped with interactive floor tile screens have become popular places, which can attract high-quality brands to settle in;
  • It is also easier to hold brand activities, parent-child festivals, product launches, etc., to increase rental income.

Supplier of Floor LED Screen

Shenzhen Zhongxian Beixin Technology Co., Ltd. is a high-tech company that is located in Shenzhen, Guangdong Province, specializing in the research and development, production, marketing, and professional services of LED application products and providing various LED display integrated solutions for control rooms, commercial advertising, architectural industries, stadiums, churches, and many other applications.
If you need a high-quality LED display, please feel free to contact us. You can click on the product to contact us. (https://www.leyardleddisplay.com/contact-us/)

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